An Analysis Of Arab Business Names In Malaysia.

      Аннотация: This book investigates Arab business naming practices in Malaysia, namely in Selangor state. It also investigates the influence of English on the language used in this domain. To perform these investigations, the author, firstly, classifies Arab business names into general categories according to their sociocultural implications and meanings. Secondly, he explores the factors influencing Arab owners' choice of their business names. Finally, he explores Arab customers' attitudes toward the different categories of business names. This book reveals that business names with national and religious implications have recorded the most frequent occurrences and gained the attention of both Arab owners and customers.It also reveals a remarkable avoidance of using English names among both Arab owners and customers

Ключевые слова: business names, Arab names, Arab business names