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A moment to give, no moment to take. A mixed-methods study on volunteer tourism marketing
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Usep Suhud
ISBN: 9783659520266
Год издания: 2014
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 404
Издательство: LAP LAMBERT Academic Publishing
Цена: 61563 тг
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Сферы деятельности:Код товара: 137715
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Аннотация: Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
Ключевые слова: Structural Equation Model, Volunteer Tourism, social marketing, Structural Equation Model, taking.receiving and giving motivation