Differentiation Strategies of Nepalese Business Schools. A Study on the Perceptional Gap from the view point of MBA Students and B-School Management

      Аннотация: The number of Business Schools providing MBA/ EMBA is in increasing trends worldwide. Majority of the B-schools might be in trouble even for sustainability until and unless they follow unique strategies. This book aims to address the comparative differentiation strategies followed by the major Business Schools in Nepal and the gap in the perceptual understandings of the MBA Students and B-School Management. This is an exploratory cum descriptive study with quantitative and qualitative data. The book elaborates the responses of the final term MBA students which were 110 in numbers and 11 authorities from 11 major B-Schools of Nepal. The future for the Nepalese B-schools are very tough unless it can present itself as a proactive institution with the practical approaches. Regarding the improvement, the B-schools in Nepal should focus more on infrastructure development, professional faculties’ recruitment; formalized corporate networking, and corporate social responsibilities. In the days ahead, the differentiating strategies would be more important than other generic strategies to gain the differentiating advantages through: sustainability, brand name and the students’ enrollment.

Ключевые слова: sustainability, Strategies, MBA, differentiation, B-Schools, Differentiating advantages, Perceptual Gap