Employee Perception and Customer Satisfaction. A Study of Selected Indian Universal Banks

      Аннотация: Universal Banking refers to financial intermediaries offering a wide range of banking and financial services under one roof. It is a one-stop super market for both wholesale and retail services. It is a combination of commercial banking, investment banking, insurance and various other activities. This book has been written in very simple and easily understandable manner with relevant quoted references from earlier researchers in this field. It can help the readers as they can update their knowledge regarding factors influencing the customers and employees satisfaction level.

Ключевые слова: India, Factor analysis, multiple regression, customers, Universal Banks