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Service Innovation. In Philippines Broadband Segment
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Tak Ming Lok
ISBN: 9783659609244
Год издания: 2014
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 64
Издательство: LAP LAMBERT Academic Publishing
Цена: 18027 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 139444
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Аннотация: Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations. With the rapid growth in the technology, broadband market continues to be a major growth area for the telecom industry. It is generally expected the broadband market was under continuous growth in the last few years. However, the growth in the broadband market could be resulted from a normal market growth or could be resulted from some kind of service innovation. The objective of this research is to review the broadband market in the Philippines to check whether the growth in the past few years was resulted from a normal growth in the market or from some kind of service innovation. The focus of this research will be on the performance of the Philippines Long Distance Telephone Company (PLDT), being the market leader in the Philippines, on the characteristics of the growth in the broadband segment.
Ключевые слова: Product Life Cycle, Service Innovations, Philippines Boardband Segment