City branding in Pakistan. Exploring the awareness amongst residents and non-residents regarding Sialkot as an industrial city brand

      Аннотация: Globalization has taken its toll. More or less everything and every place is now within our reach. Due to this, developing a strong point of difference is extremely important for survival in today’s environment. This evolution has brought in the concepts of Nation and Place branding. Now a days different cities, regions, as well as nations have started to compete with each other in order to prove themselves to be more attractive to the “prospective customer” than as to what is being provided or promised by their competitors. Application of these concepts is vital for countries to ensure their economic stability and progression. This means that such nations have to utilize minimum resources to develop effective brands. In this book, we will be studying these concepts and their application on Sialkot, Pakistan.

Ключевые слова: place branding, Pakistan, city branding, nation branding, sialkot