Customer adoption matrix of energy- efficient vehicle in Malaysia. In order to fast lane adoption

      Аннотация: Over the last decade, ‘Sustainable Development’ became the priority of international restrictive bodies. So as to guard the atmosphere, important cuts in terms of cytotoxic emissions need to be created. Moreover, because the world’s feedstock of fossil resources bit by bit diminishes, prompt actions should be taken so as to develop the employment of renewable sources of energy. The automotive trade, a significant contributor to inexperienced House result, is cognizant of the need to develop a brand new technology that will change Associate in nursing environmental-friendly transportation sector. Moreover, the electrical vehicle may be one in every of the solutions and is additionally helpful once carbon dioxide emission reduction is demanded in urban areas. Well, the Malaya could be an excellent ‘playground’ to start out run s regarding the Energy Efficiency vehicle (EEV). Malaysia ought to study the structural problems touching the native automotive trade and adopted measures to beat these challenges to satisfy the world quality, price and delivery needs, and at a similar time orientating the trade in meeting the necessities of the international safety regulation of vehicles.

Ключевые слова: Sustainable development, Malaysia, Energy efficient vehicle (EEV), Innovation diffusion- and adoption, customer adoption factors