Internet Banking. Customers' Perspective

      Аннотация: Indian banking industry has witnessed a sea change since its inception till now. Indian banking system has been the backbone of Indian economy. It has passed through distinct phases of post-independence and pre-independence. Earlier the primary objective of any bank was to increase the customer base, but now it has shifted to retaining the customer through increased satisfaction. With the introduction of technology into banking, expectations of customers also rose, which lead to extensive competition. This increased competition forced the banks to render best services at minimum prices for their successful survival and made the banks to focus towards satisfying the customers with the help of internet technology. Banking industry has now become one of the major users of the IT services. Thus, a need was felt to undertake such a project to understand the customers perspective towards the internet banking through this book.

Ключевые слова: Internet, Banking, Customers