The influence of advertising on a tourist destination’s image. A destination related analysis

      Аннотация: The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists’ perception and looks at the effects which can be achieved by advertising.

Ключевые слова: Image, Marketing, Perception, Destination, Tourism, Advertising, consumer behavior, Marketing