A Comparative Study of Marketing Strategies. Indian Insurance Company and Global Insurance Company Operating in Pune City

      Аннотация: The study has been focused to analyze the overall marketing strategies between Indian insurance companies and Global Insurance companies operating in Pune city. Global Insurance companies are expanding their business and giving tough competition to LIC, continuous down fall in the market share of L1C after privatization, new business is increasingly going towards global insurance companies but still holding the dominant position and the most trusted brand among the people, in the post liberalization period, the Indian insurance industry witnessed a marvelous growth and touched its historical height are some of the major findings of study. The suggestions recommended by the researcher will be extremely useful for Indian insurers to bring further improvement in the business of life insurance and its penetration. This book is comparative study of Indian Insurance company and Global insurance Company working in Pune City.

Ключевые слова: marketing, insurance, Commerce