Decision Making in the Green Home Construction Business. Value Drivers, Strategy, and Global Business Model

      Аннотация: Green home building is an emerging market which involves analyzing the national economy, and market segment consumers. This necessitates the need to identify, map, and describe the strategic drivers for green home construction business which encompasses developing a strategic market engagement framework so that an innovator considering a local project can measure consumer demand, understand the prevailing setting, form partnerships in the home construction business, and plan a marketing and positioning strategy suitable to the location. Green home construction is one of the most intricate industries today because housing markets are unstable; the cost of building homes are high, and selling can be a challenge in the current market economy. Hence, some viable business strategies and a global business model in green home construction are evaluated. Also, a set of competitive decision-making criteria for use are suggested.

Ключевые слова: value drivers, strategic approach, Green Construction, Decision Making Strategy, Global Business Model