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Black Box of 3 C’s (Customer, Company & Competitor) In Modern World.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Nouman Shafique,Razzaq Athar and Tahir Saeed
ISBN: 9783659649752
Год издания: 2014
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 116
Издательство: LAP LAMBERT Academic Publishing
Цена: 32457 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 142101
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Аннотация: Today, organizational success and performance depends on identifying, attracting, acquiring and maintaining customers in the highly intensive competition environment. The current research examine the problem of enhancing the organizational performance through customer relationship management capabilities (Customer interaction management Capability and Customer relationship upgrading Capability) in the presence of competition. Population of this research is mobile telecom sector in Pakistan. The random sampling design, sample size is 300 employees from different telecom organizations. They were administered the adopted questionnaire including, Customer relationship management capability (Customer Interaction management capability and customer relationship upgrading capability), organizational performance and competition intensity. Pearson Correlation, Regression, Moderated regression analyses tests were used for further analyses. The current study will enable companies to make a long term and strong relationship with their customers. This research would enable organizations to understand and use their capabilities better than was possible ever before.
Ключевые слова: customer interaction, Customer Relationship Management, Organizational Performance, CRM Capabilities, Competition Intensity, Customer Relationship Upgrading.