Being Malaysian Does Not Mean Being Malaysian.

      Аннотация: This research revolves around the field of cross cultural study whereby the researcher focuses on discovering exactly by what means and way cultural stereotypes influences management effectiveness in the Malaysian hospitality workforce. It was observed from past studies that organizations are taking necessary measures in forming strategies to overcome challenges formed by cultural stereotypes. However, the issue still exists due to the challenges in terms of adaptation and understanding of cultural differences among people. This indicates that the growing phenomenon of globalization has not spared culture, as the integration of different cultures leads to the act of “cultural stereotyping”, one of the many facets in the context of culture. This study proved the existence of contradictory evidence as oppose to the extensive literature from previous studies with regard to this research area.

Ключевые слова: Cultural Stereotypes in the Hospitality Management