The level of adoption of analytical tools. The power of making business decisions based on data analysis

      Аннотация: The emergence of more powerful computers and the spreading of broadband internet connections, changed the way managers run their business nowadays. A direct consequence of this, is the massive accumulation of data on all companies. Additionally, the decision making cycles have become shorter, and they require faster responses from managers to successfully compete in the industry. This book presents a toolkit, with the aim of supporting managers to increase competitiveness on their organizations by the use of analytical tools. A scale is provided, which is aimed to serve as tool to evaluate analytical capabilities on companies. In this way, managers will respond questions as: How much analytical oriented my company is? Which ones analytical strengths and weaknesses are detected on my company? Once the diagnostic is performed, on the last part of the book, practical guidelines to increase analytical capabilities are provided. In addition, a type of continuous improvement cycle is presented, which consists on acting – diagnosing – acting. This cycle must be repeated until the company reaches the highest level on the scale: Analytics as competitive advantage.

Ключевые слова: questionnaire design, Analytical tools, evidential reasoning, laddering methodology, Means-End Theory.