Effect of Mass Media Advertisements on Consumer Behavior. Understanding the influence of mass marketing on human psychology and buying behavior

      Аннотация: Mass media and advertisements are becoming more and more influential on its viewers. The impact that they have on the viewers can not be denied. Keeping this in view this literature will try to understand in greater detail that how these impact the buying behavior of the consumer. The impact of mass media advertisements is taken into account in order to understand how it builds the minds of consumers towards liking or disliking a certain product or service.

Ключевые слова: Advertisement, Behavior, consumer, Mass media, Media, purchase