Effects of Working capital management and Marketing strategies. On profitability of micro financed business entities in Kisumu city, Nyanza province, Kenya

      Аннотация: Business success has been the main concern of the author of this publication and based on the findings of the study, it becomes clear that Business growth and financial stability largely depends on: 1) working capital management and 2) Marketing strategies employed by entities I am convicted that the contents of this publication will be of great use to; a)Entrepreneurs who have passion for business success b)Students of accountancy in edifying their accountancy studies c)Students of research d)Tutors of accountancy in reinforcing accountancy lectures among others

Ключевые слова: Capital Management, Kenya, marketing strategies, Micro-finance, micro financed business