Enhancing Firms Sustainable Competitive Advantage.

      Аннотация: This book on enhancing firms sustainable competitive advantage is a dream for emerging economies. With firms proper policies i.e formulation,implementation and control using resources base view theory i.e Value, rareness and inimitability and technology as a moderator, firms can prolong advantage over others. With continued innovations the advantage could be maintain and sustained for some period.

Ключевые слова: competitive advantage, Resource Base view, strategy and sustainable Competitive Advantage