ROADSHOW: The Marketing of Corporate Finance.

      Аннотация: New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered –- starting from pre-quiet period to share listing. In today's environment of heightened competition and scrutiny, institutional investors demand rigorous execution and thoughtful disclosures; aspects that must be considered early in the IPO process. This book reveals the traps that snag even the highest-profile transactions. Through practical advice on how to avoid inevitable cannonballs, particular attention is paid to communicating valuation, preparing for investor Q&A, formulating investment highlights, writing the IPO presentation, writing the speeches for both the group and one-on-one meetings, and the needs of investors and shareholders.

Ключевые слова: IPO, corporate strategy, Initial Public Offering, Road Show, Roadshow, Equity Marketing, transaction marketing, transaction communications, preparing for an IPO, IPO preparation, IPO scripts, IPO Roadshow, IPO Calendar, Salesforce Meeting, IPO writing, IPO Planning, Communications strategy, marketing equity, prepping a roadshow, preparing a road show, roadshow prep