Store Atmospherics And Consumer Purchase Intentions. In Retail Setting: A Study Of Two Retail Outlets

      Аннотация: This manuscript emphasize the information how consumer perception regarding purchase can be made. on the other hand , this manuscript helps while shopping which factors of the store let him to approach to do the shopping or either it makes him to avoid that store.This can explicitly help retailers in designing their strategies how to make their store differentiate from the other retail outlets. It is also helpful in making marketing decisions

Ключевые слова: purchase intention, purchase intention, Background Music, Store atmospherics, Retail outlets