Shift in Consumer Preferences Regarding Soft Drinks. Research Document Studying Consumer Preferences Shift from Carbonated to Non-Carbonated Soft Drinks

      Аннотация: This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.

Ключевые слова: consumer behaviour, soft drinks, consumer shift