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Incorporating Systematic Business Planning for a New Venture. Practical start-up application focussing on manufacturing an innovative product supporting wine consumption
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Martin Bergaus
ISBN: 9783639788259
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 112
Издательство: AV Akademikerverlag
Цена: 21668 тг
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Аннотация: This book describes an approach to developing a business concept for a new venture start-up. The idea is to offer avid wine consumers a trendy and lifestyle-driven product for tasting and drinking. The emphasis lies in the ability to develop a business plan for a new venture, where the product will be both produced and sold, discussing strategic aspects of the start-up and implementation processes. A planned business model, developed by the author, is also described and discussed, with the patent registration for the product rounding off the process. Firstly, a general business concept describes the three important aspects of the aforesaid business model. The adaption of this general concept to the special business model for a planned company is then illustrated. Secondly, the process of the patent registration for the product is defined and includes a procedure for the implementation and costs. Finally, the main part of the thesis describes the essential variables of forming a new venture. The results, together with further improvements and sequential steps, are outlined in the conclusion.
Ключевые слова: Entrepreneurship, Business Planning, Start-up Planning, New Venture Creation, Practical Application of Starting-up a Company, Starting-up a company