Moroccan Handicrafts Between Commercialization and preservation.

      Аннотация: As everybody may know the artisanal handicraft sector symbolizes the civilization and the cultural identity of a specific country. Thus, every single human on this earth should bear the responsibility of protecting and preserving handicrafts, especially, with the new technology and machinery that affects hand-made nature of the artisanal work and the production process. Since the handicrafts sector faces some tough challenges, media must play a requisite role that the preservation of handicraft sector therefore, media as one of the strong institutions should bear the responsibility of promoting and preserving this sector rather than commercialize it.

Ключевые слова: cultural heritage, Media, Promotion, commercialization- preservation, handicraft sector, media entrepreneurs