Marketing In Arts And Culture: Innovative tools, potential and use. With case studies from the field of classical music and art institutions

      Аннотация: How to manage your relations with the audience, reach out to your target groups and see the bigger picture behind using technology and virtual in reality. Use the potential behind new technologies of marketing and digital era, but see the person behind the profile. How to engage the audience and bring them to your event, save resources and focus on sustainability. This is not a book about B2B or PPC or PPV, etc. It is about understanding what the role of marketing is in the field of arts and culture.

Ключевые слова: Art, Audience, classical music, communication, culture, development, marketing, Media, Mediation, new technologies