Effective Distribution Network & Perceived Customer Satisfaction. A research based study on "Distribution Network Components and its Impact on Customer Satisfaction"

      Аннотация: Research document designed and written by Misbah Zafar. The objective of this research is to study the impact of effective distribution network on perceived customer satisfaction. Customer satisfaction may be determined by the factors that are associated with goods like response time, product variety, product availability, time to market and order visibility and return ability of the product. For this research paper, questionnaire is the tool for primary data collection, the information obtained through questionnaire will be inserted in SPSS and information would be analyzed according to results generated by SPSS. On the basis of analysis, Researcher will establish her results and recommendations. And that will also support her to reach at expected results i.e. the impact of distribution network on perceived customer satisfaction will be in positive manners. Or it can be vice verse.

Ключевые слова: Effective distribution network, Perceived customer satisfaction