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The use of social networks in marketing to target young adults.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Manon Gassies
ISBN: 9783659683879
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 68
Издательство: LAP LAMBERT Academic Publishing
Цена: 23493 тг
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Аннотация: The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to use social networks if they want to target people between 18 and 29 years old. As a result, an investigation is driven in the secondary data for a better understanding of what social networks are and to be aware of the psychological aspect and main motivations of young adults. Furthermore, the whole question of this paper is to determine why it is positive for firms to use social networks when they want to target people in ages between 18 and 29. The conclusions founded are that social networks are becoming part of people between 18 and 29 years' life-style, principally for social motivations. Moreover, they tend to like giving their opinion about products. As a consequence, if a company wants to target people in ages between 18 and 29, they would have to be present on social networks.
Ключевые слова: advertising, marketing, Social Media, social networks, Target, young people