Innovation Management and Creativity.

      Аннотация: Innovation management is the process of capturing and managing organizational innovation. Traditionally the territory of R&D teams, today many companies have organization-wide innovation management programs. This is due to increased recognition that innovation is essential for driving business growth and maintaining competitive advantage. Successful programs capture the creativity of employees at every level of the organization so ideas for new products, business models or process improvements, can be quickly discovered and implemented for maximum value.

Ключевые слова: Creativity, Innovation Management