Corporate Philanthropy and its Effect on an Organization.

      Аннотация: An exciting view of corporate philanthropy and how it can be considered in further an organization's business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.

Ключевые слова: Corporate Social Responsibility, strategy, Corporate Philanthropy, Organizational Performance, qualitative case study