The Specificities of Market Entry Strategies into a Developing Country. A Research Study on the Entry Strategies of Energy Efficiency Light Industry

      Аннотация: As you know that this present world has now become a perfect global village.Every multinational company wants to expand its business volume even beyond the national boundaries of the country and also wish to be a successful global player.To become the most victorious,there are certain strategies necessary to understand for such multinational companies.In this book,a detailed discussion has been presented regarding Market Entry Strategies and Entry Barriers while entering into new markets particularly into a developing country.In such countries, Power Deficit has always been a major problem.Govt. is struggling hard but all in vain because the consumption of electricity is increasing day by day.People are now learning how to minimize their consumption and using new technologies like energy efficiency lights.Energy efficiency lights can save electricity up to 4 times more than LED light & many more times than normal electric light.Since the demand of electricity is very high in these countries,therefore,this demands brings the energy efficiency light companies in such markets.The situation of the market and product demand made me motivated and interested to work on this topic

Ключевые слова: International Market Entry Strategies, Energy Efficiency Light Industry, Entry Modes and Entry Barriers