The Paradox of Circulation Increase and Reduced ROI in Newspapers.

      Аннотация: While the newspaper industry is in a nose-dive mode in some parts of the globe, the Asia and South Asia region is experiencing a growth. This growth will eventually have to face the effects of the same information communication technological revolution which is at the centre of declining of the newspaper industry in developed nations. But this region has one fundamental advantage that it can be better prepared for this eventuality since it is still experiencing a growth. In this situation to maintain the optimum profitability of the organization and using the highest standards of management to propel it through this turbulence is of utmost importance. In achieving this end the role of a strategically oriented leadership is also something that should be underscored.

Ключевые слова: advertising, circulation, newspaper, ROI, de-couple, Manufacturing, Strategy