Popularity of Hip Hop among Nigeria Youth: The Role of Multilingualism.

      Аннотация: This study was designed to examine the phenomenon of Music Multilingualism in the Nigerian hip hop music and how this has helped to expand the consumption of hip hop music among the youth in Nigeria. The popularity of Music multilingualism, the contemporary form of the Nigerian Hip Hop is not in doubt. The music industry records tens of billions of naira in CDs and concert tickets sales every year thanks to the increasing consumption and attachment of the youths to multilingual hip hop music. The music, in fact, is fast becoming a major income earner not only for the direct actors (artists, promoters, marketers, etc) within the industry, but also for the government in terms of taxation. The seeming attachment of the youths to the multilingual hip hop, indeed, has far-reaching implications for the changing character, normative values of youth and the continue consumption of music.

Ключевые слова: consumption, Hip Hop, Multilingualism, Nigeria, youth, NORMATIVE VALUES