Strategies for a Successful China Market Entry. Of Small and Medium-sized Enterprises

      Аннотация: China is one of the fastest growing markets in our time. Due to globalization and shrinking trade barriers China becomes more and more attractive for foreign investments. How to enter this specific emerging market? The purpose of this book is to analyze the important facts that can lead to success or failure of foreign small and medium-sized enterprises. In order to describe the different strategies of China market entry the Author uses unique projects with a high practical orientation to make the theory applicable.

Ключевые слова: China, Culture, Entry, strategy, SME’s, Adaption, business