Green Building Design. An Analysis of the German Architecture Industry

      Аннотация: Sustainable building concepts with low energy and operating costs associated with socially and environmentally friendly materials and high comfort are not only a trend in contemporary architecture, they rather represent a major challenge to the total industry. The impact of the market introduction of Green Building Design to the German architecture industry from the view of small and medium-sized enterprises is investigated in this book.

Ключевые слова: Kreativwirtschaft, Porter, Architecture Industry, Green building design, industry analysis, Market Introduction, creative industry