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B2C E-commerce Success Model and the Case Study of a Retail Company. Online Marketing Strategies that Almost Quintupled Monthly Net Revenue of E-commerce Sales Channel in 9 Months
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Olgu Sengul
ISBN: 9783639763331
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 152
Издательство: Scholars' Press
Цена: 40029 тг
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Сферы деятельности:Код товара: 146342
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Аннотация: Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don’t understand the principals of e-business and can’t create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.
Ключевые слова: Content Management, B2C Retail E-commerce, Ecommerce Success Model, e-tailing, Digital Communication Strategy, Internet Marketing, online marketing, Search Engine Optimisation