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Factors Influencing the Adoption of NFC-Enabled Mobile Payment.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Umar Ali
ISBN: 9783659695025
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 88
Издательство: LAP LAMBERT Academic Publishing
Цена: 24203 тг
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Отрасли знаний:Код товара: 146930
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Аннотация: Mobile phones and mobile applications are receiving overwhelming attention in the present day technology era. Mobile phones were primarily used to make calls and transmit text messages. Most consumers never expected to use mobile phones for special purpose. Yet few consumers imagined using their mobile phones for snapping pictures, making videos or watch movies. The certainty is that mobile phone is fearless to replace traditional wallet as it does with pages, cameras, TVs and watches. Consumers can now pay for digital and physical goods using their handheld devices, welcome to the NFC technology for mobile payment. NFC is a Near Field Communication technology equipped with a mobile phone that is designed to support one-to-one communications between two NFC-enabled entities (mobile and POS), thereby turning a cell phone into a Near Field Communication (NFC) device that can make payments for contactless transactions (payment, access and ticketing) and many more. In this book, the aim is to present factors influencing the adoption of NFC-enabled mobile payments.
Ключевые слова: banks, consumers., Mobile Payments, Mobile Phones, stakeholders, Near Field Communication (NFC), Mobile Network Operators (MNOs)
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