Advertisement and Consumer Sales Promotion. Its Effect on Consumer Brand Loyalty: A Case Study of FMCG Industries

      Аннотация: Sales Promotion in FMCG industries is utilized to make a boost on the offers of a brand by making buyers an extraordinary offer. Customers are relied upon to follow up on this offer, which has a quick impact on the sales rate of an industry. Fast Moving Consumer Goods (FMCG) operates under the Red Ocean Strategy which imposes the threat of competition among competitors in the industries and causes them to basically have a slim growth and minimal profit. Through Advertisement and sales promotion, consumers tends to purchase more and thereby becomes loyal to a particular brand. The problem statement was aimed at identifying if Advertisement or Sales Promotional tools is the best techniques to be used in making a consumer loyal to its brand(s). This book will aid and be of importance to organizations,industries and Retail outlets who deals with a Fast Moving Consumer Goods around the globe.

Ключевые слова: advertisement, Consumer sales promotion, Consumer brand Loyalty and FMCG