Electronic Banking Adoption among Women Entrepreneurs.

      Аннотация: Internet technology makes it easy, convenient and fast for people to shop online than traditional market. Price is affordable, transaction cost reduced, vendor's products advertised, and competing products displayed. However, despite these advantages, how do women entrepreneurs adopt e-banking services especially in developing countries like Nigeria? Does social pressure hinders them from patronizing e-banking services? In finding answers to these questions and for proper understanding, the book is divided into four major chapters. Chapter one discusses importance of online business. Chapter two showcases internet shopping behaviors among women entrepreneurs. Chapter three looks at the trend in e-banking adoption among women entrepreneurs from theoretical and research perspectives. The chapter then discusses the gap found in literature as possible critical factors affecting e-banking adoption among women entrepreneurs. Chapter four summarizes the results of the research thus producing a new model of e-banking adoption among women entrepreneurs for researchers, students, entrepreneurs and policy decision-makers. The book is a result of a research project completed at UMK early 2015.

Ключевые слова: Attitude, Critical Factors, social influence, Women Entrepreneurs, electronic shopping intention, electronic shopping behavior, electronic banking intention, electronic banking adoption, new model