Permission Marketing. An Indian Approach

      Аннотация: Permission marketing is a strategy, which utilizes e-mail and mobile technology, to send consumers information that they have agreed to receive. It seeks permission from the consumer to receive marketing messages. In short, customers volunteer to be marketed to. Permission Marketing aims to build customer group with high interest level by sending certain types of marketing information only to those who have specifically requested it. Banks requires permission from customers before sending e-mails.

Ключевые слова: banks, India, Permission Marketing, Permission, Bank Marketing Permission Based E-Mail Marketing