Embracing The "New" Social In Fashion. A Fashion Designers Guide: How To Use Social Media To Market Your Brand

      Аннотация: Have you ever wanted to be a fashion designer? Do you have the tools and knowledge of designing clothing, but you don’t know the next step? Are you a fashion designer and don’t have the money to market your clothing? Well if you answered YES, to any of these questions then you have picked up the right book to get started. “Embracing The “New” Social In Fashion” allows you to explore the various ways of social media and how to use it as your advantage in launching your clothing line with little to no marketing money. Once the fashion designer has created their brand and collection, it is time to advertise it to the world, but what happens when there’s limited funding to compete with the existing brands. This is where this book explores the “new” world of marketing fashion companies through social media. Many designers have created collections in which they want to get into stores, but many stores will not even pick you up if there isn’t a buzz swirling around your name and/ or brand. “Embracing The “New” Social In Fashion” explores the benefits for the designer and how to compete while becoming successful with little capital.

Ключевые слова: bloggers, case studies, Facebook, Fashion, fashion design, fashion designers, Fashion Marketing, new media, Social Media, Twitter, Designers, Luxury Management, Fast Fashion, Old Media