Design, Fun and Sustainability. Design Research Methods to Develop an Application to Inform and Motivate Students to Make Sustainable Consumer Choices

      Аннотация: Nowadays, when we talk about sustainability or environmentally friendly practices, we try to convince groups or individuals to be good citizens or good people. Especially young people do not care deeply about pursuing an environmentally conscious lifestyle if it requires an effort on their part. What if one uses fun to influence (i.e., motivate and inform) students about sustainability in their daily life? Would this approach be more successful in changing their behavior? Can sustainability even be considered to be fun? As we already know, behavior change requires motivation and fun could be used as a motivational factor. Proposing that we need to develop programs and concepts that make a sustainable lifestyle fun instead of perceiving it as a negative influence on our quality of life provides new opportunities for projects and interventions.

Ключевые слова: Design, Environment, Students, sustainability, consumer choices