Price and Pricing Policy as Tools for Profitability in an Organisation.

      Аннотация: PRICE AND PRICING POLICY AS TOOLS FOR PROFITABILITY IN AN ORGANISATION is an innovative research which digs into the mechanics of price and price and how its application can lead to profitability or not. Picking an upcoming company as a case study, the book examines pricing policies at different levels and how such policies is often used or can be used by organisations to increase their profit margin. The book also make several recommendations for increase profit margin was well as ensuring the growth of sales. this book is therefore a weapon of war in the hands of any businessman who wants to maximize profits and grow his or her business.

Ключевые слова: Pricing, Profitability