Multiplatform Broadcasting: A Case Study Approach.

      Аннотация: Multiplatform television broadcasting emerged as a result of the development of convergence where television content goes through multiple communication channels and is processed and re-designed for and by the public. The transition towards digital platforms means that contents can circulate and be delivered across numerous avenues. Adoption of shared digital technologies has impacted on content, delivery, operational and corporate strategies of TV stations in Nigeria. Television viewing is increasingly declining for computer related media use especially among young Nigerians. This book focuses on the new paradigms that have changed production and distribution processes, typified by two stations. It analyses the migration of conventional TV towards multiplatform strategies and inquires whether this makes content delivery more costly or facilitates greater efficiency. It provides an understanding of how multiplatform distribution strategies enable TV stations maximize resources in meeting audience demands. It should be useful to media owners, broadcasters, new media professionals and those interested in the technology behind an exponential increase in content accessibility.

Ключевые слова: AIT, Convergence, Social Media, Multiplatform broadcasting, Nigerian television, new television audience, convergent TV, multiple delivery channels, content accessibility, web TV, PRTV, new media production culture, interactive TV.