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Indirect Tobacco Advertisement and Promotion Activities in Bangladesh.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Qazi Azad-uz-zaman
ISBN: 9783659721083
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 64
Издательство: LAP LAMBERT Academic Publishing
Цена: 21414 тг
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Аннотация: According to the World Health Organization's report on the Global Tobacco Epidemic 2008, nearly two-thirds of the world’s smokers live in 10 countries including Bangladesh. Tobacco-use is a widespread phenomenon in this country. The Government has taken steps towards discouraging smoking through signing the Framework Convention on Tobacco Control, thus, restricting advertising and smoking in public places. The tobacco industries are adopting different types of indirect advertisement and activities to promote their products targeting young people as they are particularly vulnerable to it. Tobacco advertising is also used to target women. On the face of different restrictions, the tobacco industry frequently changes and adopts new approach for promotion of their tobacco products. This book contains the different types of indirect advertisement and promotional activities adopted by the industries in south-west areas of Bangladesh in 2014.
Ключевые слова: advertisement, tobacco control, Promotion activities, Bangladesh, Tobacco Advertisement