Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Consumer Perception. A Case study of Kenya Power & Lighting Company
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Peter Gatheca
ISBN: 9783659745966
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 76
Издательство: LAP LAMBERT Academic Publishing
Цена: 23777 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 149501
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: The quality of customer service has been found to a critical differentiating factor for service Companies. Customers are becoming more sophisticated in their requirements and are increasingly demanding higher standards of services.Many service Companies have woken up to the need of improving customer services to compete in today’s highly competitive service environment in-order to attract and keep their customers satisfied. This book is based on study of consumer perception.The objective of the study was to investigate consumers’ expectations and perceptions of service quality offered by KPLC easy pay service.A sample of 100 Kenya power company customers were picked randomly at pay-points and questionnaires administered.Data collected was analyzed using frequency distributions,percentages,mean scores and standard deviation.Findings indicate that perception is hinged on five dimensions-reliability, responsiveness, assurance,empathy and tangibility.Customers’expectations on a service organizations’ performance along all the five dimensions used in the study was found to be high.Perceived service quality gap was tested using paired tailed test with 0.05 significance level.
Ключевые слова: Consumer Expectations, Customer Perception, customer service, KPLC easy pay service