The role of marketing in insurance. Marketing in insurance

      Аннотация: Marketing insurance is one of the specific areas of marketing, falls into the domain application of marketing in certain specific areas of human activity, from its application in so-called non-profit organizations (museums, exhibition and showrooms, etc.) to, for example, the marketing of agricultural food products or marketing in service industries. Marketing orientation of insurance must be based on a good understanding of the market, the essence and technique work, the extensive network of organized units of insurers and especially the flexibility to change in the middle. Marketing contributes to the security viewed as a permanent form of cooperation between insurers and insured that only begins the conclusion of the insurance policy and ends with the eventual liquidation of the damage and the feeling of satisfaction of insured after that. The insurance market is dynamic, and security represents a certain type of savings which funds are collected from policyholders and marketed in a gainful occupation, from whose profits are anticipated risks of an insurance company, and part is paid to the insured in the form of insurance premiums.

Ключевые слова: insurance, marketing strategy, risk, Marketing in insurance