National Culture and Influences on Leadership. A Case Study of CBRE in Sweden

      Аннотация: The purpose of this study is to examine the influences of national culture on leadership based on Power Distance, Masculinity versus Femininity and Uncertainty Avoidance within CBRE in Sweden. Explorative interviews with five top managers from CBRE in Sweden were performed and a questionnaire was sent to the staff. To achieve an understanding of national culture and influences on leadership, we have based our study on the scientific philosophy of hermeneutics. Managers from CBRE in Sweden share many views on leadership that include the importance of teamwork, cooperation, open communication and negotiation. They motivate employees by making them feel important, integrating them into the group and give them responsibility to handle difficult situations in the way they feel is best. The level of stress at work varies between managers but they all tries to handle it by being creative and enhancing performance by prioritizing their workload. Family, friends and physical exercise are also important factors as to reduce stress. This paper gives an insight of the national culture of Sweden and influences on leadership within the real estate service industry.

Ключевые слова: internationalization, leadership, National culture, Sweden, Real Estate Service Industry