Success factors of international business with India. Intercultural aspects and success factors of European companies entering the Indian market

      Аннотация: India is becoming one of the major players of the business world. Many companies would like to enter Indian market because of its attractiveness. However, doing business in India is not an easy task because of different business environment and cultural differences. This work focuses on the most important success factors and intercultural aspects that European companies should consider when entering this highly competitive market.

Ключевые слова: Critical Success Factors, India, International Trade, intercultural aspects, market attractiveness, business environment analysis, market entry strategy, strategic management