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Cause Related Marketing in India.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Kota Neela Mani Kanta
ISBN: 9783659760419
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 212
Издательство: LAP LAMBERT Academic Publishing
Цена: 46515 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 149899
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Аннотация: Cause Related Marketing is a voluntary win-win strategy designed by companies towards corporate social responsibility. Cause Related Marketing (CRM) is a combination of Philanthropy and Marketing activities, where a customer is motivated to purchase product through advertisements and marketing promotions and a part of revenue generated is contributed towards a cause. This book gives insights on the various variables that influence the success of Cause Related Marketing campaign. This book explains the views of Indians, hence the corporate's can utilize the information in the book for designing successful Cause Related Marketing Campaign.
Ключевые слова: Cause Related Marketing, Strategic marketing
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