Factors Influencing Survival of Small and Medium sized enterprises.

      Аннотация: Entrepreneurship is an approach being employed by the world over to achieve poverty eradication,economic growth and enhancement of standards of living throughout the world.It's also a common spectacle to see fish-based entrepreneurs poor and struggling. This work interrogates factors that influence survival of fish based enterprises in Kenya. Among aspects examined include influence of capital access, management skills and experience, marketing strategies and entrepreneurial training on survival of fish-based SMEs. Scholars have argued that a dynamic and growing small and medium enterprise sector can contribute to the achievement of a wide range of development objectives, including: the attainment of income distribution and poverty reduction, wealth creation,employment provision, seedbed of industrialization, savings mobilization and production of goods and services that meet the basic needs of the poor. It is expected that this work will help improve the project practices as well as influence strategies for meaningfully investing in the fisheries and the SME sector in general.

Ключевые слова: Enterpreneurship, Survival, Fish-based