Mass Media and Rural Development:A Sociological Study. A Sociological Study of Three Villages of Western U.P.

      Аннотация: The study emphasized the interaction between mass media and rural development. The main objectives are as follows: To examine the relationship between mass media and social economic development in the rural population. To assess the status, role and performance of newspaper, radio and television as a means of mass media in the village. To identify the informational needs of the rural people through newspapers, radio and television. To evaluate the nature of influence of mass media in the process of rural development. To suggest the means for effective performance of mass media as an instrument of socio-cultural change and rural development

Ключевые слова: Mass-Media, Rural Development, Western Uttar Pradesh