Determinants of Online Social Networks for Successful Business.

      Аннотация: This piece of work is an exploratory investigation that seeks to introduce online social networks platforms for business. Result confirms the theoretical argument that the strength of user satisfaction plays a crucial role in determining continuance usage of this novel business model. The discovery of the research tendered out a valuable practical implications for individuals who desire to offer commercial activities on online social networking technologies, to seriously consider building trust and maintaining user satisfaction to sustain their businesses.

Ключевые слова: Online Consumer Behaviour